Brands that Breathe – Workshop Recording
Posted April 15, 2024
On April 11, Startup Sioux Falls hosted a workshop titled ‘Brands that Breathe,’ led by Kristi Wire of Wire Design Company. The event offered practical insights into effective branding strategies tailored for entrepreneurs and business leaders.
The talk highlights that branding is so much more than a logo, colors or fonts — it’s about telling a unified story about who you are, who you serve, and the real value you offer your ideal customer. Kristi shares a case study about a tutoring service for children with disabilities, illustrating how personal characteristics and business objectives can be woven into a coherent brand. The workshop also covers choosing the right visual elements (colors, fonts, shapes), maintaining visual and verbal consistency across all touchpoints, organizing digital assets, and building an adaptable, forward-thinking mindset for the rapidly changing digital landscape.