HabitAware co-founder Aneela Idnani shares how her company is helping people that suffer from a series of mental conditions called body-focused repetitive behaviors (BFRBs). Their product, a smart band called Keen, helps people become aware of unhealthy subconscious behavior, such as hair pulling, skin picking, and nail-biting.

Learn more about HabitAware at https://habitaware.com/

This is a talk from the South Dakota Innovation Expo conference that was held in Sioux Falls, SD in October 2019.